Jeff Jarvis' new book, What Would Google Do?, released in January 2009 (and re-printed in October 2011), is a collection of great thoughts and very inspiring visions.
Have you ever thought about what would happen if many other industries worked like Google?
Jeff Jarvis gives examples of: Media (Google Times, Googlewood, GoogleCollins), Retail (Google Eats, Google Shops), Utilities (Google Power&Light, "GT&T"), Manufacturing (Googlemobile, Google Cola), Services (Google Air, Google Real Estate), Money (Google Capital, Google Bank), Public welfare (St. Google's Hospital, Google Mutual Insurance), Education (Google University), and many others... giving you forty rules to manage and live by, in 272 pages. Not for Google but For You.
Please take 2 minutes to watch the official trailer of HarperCollins; Jeff Jarvis tells us about his new book in a nutshell.
What would the fastest growing company in the history of the world do?
As the Author says: "what I tried to do in the book is reverse-engineer the success of Google and tried to find out the lessons and the laws that have made Google so successful in this new era. […] so we’ll take these lessons and apply them to all kinds of companies. It’s not just about technology […] it’s about any institution in society. […] It’s about thinking differently."
We all need to ask: What would Google do?
"Google is not just a company, it is an entirely new way of thinking. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is."
[Chris Anderson, Author of The Long Tail]
"Unless I missed an earlier one, this is the first religious tract about Google. […] For many industries, following Google's lead is a great idea. As detailed in numerous books, aggregated intelligence is a powerful force and by enabling it, businesses can enhance and accelerate product development, marketing and other vital functions. […] On the whole, "What Would Google Do" is more of a ''What can I do?'' exercise. " [Richard Pachter, in The Miami Herald]
"The best business books make you stop and think (really think) about what you're going to do tomorrow and why. I hope this one makes you do just that. "
[Seth Godin, Author of the Meatball Sundae]